Mixi (Japan) is embarrassing Facebook

Mixi (Japan) is embarrassing Facebook

While Facebook is focused on real identities, Japanese social networking users care a lot about using aliases and avatars. Furthermore, they are extremely protective of their privacy, and Facebook tends to be a little too lenient with that.
This is why Mixi dominates social networking in Japan. It now has 80% marketshare. The company is profitable and publicly traded. Meanwhile, Facebook is just playing catch up in Japan.