Naver is embarrassing Google in South Korea

Naver is embarrassing Google in South Korea

Naver is a the biggest search engine in South Korea by far, with a marketshare over 70%. Google's marketshare in South Korea? 2%.
Unlike Google, Naver doesn't crawl and index pages and rank them according to links. When Naver was started, the South Korean-language internet was too small to do that.
Instead, Naver is like a question and answer service. South Korean internet users help each other out find things, and Naver used that information to crowdsource a page ranking and create South Korea's best performing search engine.
Social search is a big buzzword in Silicon Valley but it's been a reality in South Korea for over 10 years.